About Us

Here's a sneak peak of that 'magic' we always talk about

We're not your ordinary travel agency. We're a community of travellers.

This page is not about 'how WeRoad works' (there's a dedicated one here, in case you were wondering), it's more about giving you a sense of what WeRoad is - or who we are.

WeRoad was born to connect people, cultures and stories through that magical activity that we call 'travelling'. So we group people together and send them to live incredible adventures around the globe. Some say that WeRoad changed their lives, some others that they will never take part in a group tour ever again - we're not for everyone, but better try than regret, right?

Connecting People

Our business is profoundly human: it’s built on relationships and interactions - not only while we're travelling. We plan many events throughout the year to meet and engage our community and enable our WeRoaders and Travel Coordinators to share their stories with one another.

Every day we get to see the impact our work has and we’re reminded that we earn a living making connections and changing lives. Not many companies can say that. This is our “why” - the reason we come to work every day - and we consider it a privilege.

Connecting Cultures

We take people all over the world in order to make them experience different things, 'cause we believe that there's so much more if we just find the courage to take that leap. During our tours, we encounter many different cultures that enrich us and change the way we look at things.

Our approach is 'we can learn something from everybody' - and, on the other hand, we can also give something back. What we understand is that, at the end of the day, there is no difference, and that we're all the same.

Connecting Stories

All people, with their background, have a story to tell: that's the last 'step' of our vision - listening to all those stories, coming from the people that we meet during our travels. Every story gives us something and we consider it a little treasure, far more precious than any souvenir we can bring home with us.




Travel Coordinators


Team members




Local offices in Milan, London, Madrid, Paris and Berlin

We’re all part of one big and vibrant community

For the geeky ones

You want the real story? It was all about passion, determination and yes… meeting the right people at the right moment.

Sooner or later we'll write a book about how we managed to survive a world pandemic and also grow as a brand. Until then, Fabio writes a yearly recap every 21st of March - which is WeRoad birthday (we're Aries, yes).

We’re ATOL, ABTA and ATTA members

It means that we got you covered. In every possible way.

What is ABTA?

ABTA is The Association of British Travel Agents, which offers financial and legal protection. Legal protection means that the company is "making sure that you get the holiday you paid for".

What is ATOL?

ATOL stands for Air Travel Organisers License and is both a license to sell flights and a financial protection scheme for customers. This means that with this licence we want to be able to sell flights and tours, since we have several tours with internal flights, like Patagonia 360°, Tanzania or Indonesia.

What is ATTA?

WeRoad is a member of ATTA, the Adventure Travel Tourism Association, a community of almost 800 worldwide members, founded with the mission of promoting sustainable, responsible adventure tourism, which focuses on protecting natural and human resources in its entire scope of action.